FROM OUR HANDS TO THEIR PAWS
Designed for comfort, built to last
Naturally comfortable. Made from premium New Zealand wool.
Choose the comfort level that's right for your dog.
Standard Comfort
Lightweight, supportive and versatile. Perfect for everyday use in crates, cars, around the home or layered on existing beds.
Duvet (Plush Comfort)
Our thickest, softest option. Filled with New Zealand wool for extra cushioning and comfort, perfect for dogs who love to sink into their bed.
Made from premium New Zealand wool and finished with a durable upholstery backing, our beds are built to handle everyday life while providing exceptional comfort. Wool naturally regulates temperature, helping keep your dog cool in summer and warm in winter while remaining breathable and comfortable all year round. Naturally odour resistant, New Zealand wool doesn't trap doggy smells like many synthetic beds, helping keep your dog's bed fresher for longer.
Every Loafie wool bed is machine washable because dog beds should be easy to keep clean. Simply follow the care instructions provided with your bed.
Need a custom size? We've got you covered. Click Craft One or send us your pet's measurements and we'll create a bed tailored to fit your space perfectly. Custom pricing matches our standard size pricing.
X Small – 45 × 45 cm
Suitable for small toy breeds.
Small – 70 × 50 cm
Suitable for Jack Russells, Pomeranians, Dachshunds and other toy breeds.
Medium – 90 × 70 cm
Suitable for Cocker Spaniels, Terriers, Bulldogs and small Whippets.
Large – 110 × 90 cm
Suitable for German Shorthaired Pointers, Pointers, Labradors and Retrievers.
X Large – 125 × 90 cm
Suitable for smaller Great Danes and Mastiffs.
Giant – 115 × 125 cm
Suitable for Saint Bernards, Newfoundlands, Irish Wolfhounds and large Mastiffs.Wrap your dog in natural comfort with our handcrafted NZ wool range.
Natural, breathable, and made right here in New Zealand.
CUSTOM WOOL RANGE
We take pride in crafting custom wool coats and beds. Crafted with love in the Wairarapa.
THE LOAFIE COLLECITON
Keep your dog warm naturally with a custom-made New Zealand wool coat.
Every Loafie coat is handcrafted to suit your dog's breed and size, ensuring a comfortable fit that allows them to move freely while staying warm. If you're after an even more tailored fit, choose Craft One or send us your dog's exact measurements and we'll create a coat made specifically for them. If we're ever unsure about sizing, we'll get in touch before making your coat.
Made with premium New Zealand wool and a soft cotton lining, our coats naturally regulate temperature, keeping your dog warm without overheating. Wool is also naturally breathable and odour resistant, so it stays fresher for longer than many synthetic alternatives.
Choose your warmth:
Single Layer
Lightweight and perfect for milder days, cool mornings, or layering over other gear.
Double Layer
Extra warm and cosy, ideal for winter, senior dogs, short-haired breeds, or dogs who simply love extra comfort.
Choose a colourway that suits your dog's personality. As each coat is handmade, fabric availability may vary.
Size Guide
X Small
Suitable for small toy breeds.
Small
Suitable for Jack Russells, Pomeranians, Dachshunds and other toy breeds.
Medium
Suitable for Cocker Spaniels, Terriers, Bulldogs and small Whippets.
Large
Suitable for German Shorthaired Pointers, Pointers, Labradors and Retrievers.
X Large
Suitable for smaller Great Danes and Mastiffs.
Giant
Suitable for Saint Bernards, Newfoundlands, Irish Wolfhounds and large Mastiffs.
Freshen up your dog's coat naturally with Loafie Conditioning PawFume.
Handcrafted in New Zealand, our Conditioning PawFume helps condition the coat while leaving it soft, smooth and beautifully scented. Made with natural ingredients and free from alcohol and preservatives, it's a gentle way to keep your dog smelling fresh between baths.
Perfect for use on your dog's coat, bedding, in the car, or anywhere your four-legged friend leaves their signature scent.
Available in a range of fragrances to suit every dog (and their owner).
Soothe, protect and nourish with Loafie PawBalm.
Handcrafted in New Zealand, our multi-purpose PawBalm is made with natural ingredients and is free from alcohol and preservatives. It helps moisturise and protect dry, cracked paw pads while creating a nourishing barrier against the elements.
PawBalm isn't just for paws—it can also be used on dry noses, minor scrapes, itchy skin, and as a barrier balm for dogs prone to grass irritation. A little goes a long way, making it an everyday essential for active dogs.