PASSION FOR PETS
The Loafie brand was born in the charming Wairarapa, when Abbey — Loafie’s mum — noticed a gap in the market for quality products suited to Loafie, a Saint Bernard, and other large breeds.
From these humble beginnings, Loafie has grown naturally into a trusted name among pet lovers. Abbey’s passion for creating thoughtfully designed, practical, and stylish products comes from her own experience as a devoted pet owner who understands the balance of busy everyday life.
Today, Loafie enjoys life alongside her playful little brother Oatey and their mum, who continues to pour love and creativity into every Loafie product.
At Loafie, we’re dedicated to providing pets and their people with exceptional, New Zealand–made products that bring comfort, style, and joy to everyday living
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OUR MISSON
At Loafie, our mission is to make life with pets easier, happier, and full of heart. Inspired by our own Saint Bernard, Loafie, we’re dedicated to creating thoughtfully designed, high-quality products that bring comfort, style, and joy to pets and their people.
We believe every wag, woof, and cuddle deserves to be celebrated — and that the best products come from genuine love, care, and a little everyday fun.
