The Loafie brand was born in the charming Wairarapa, when Abbey, Loafie’s mum, noticed a gap in the market for quality products suited to Loafie, a Saint Bernard, and other large breeds. From these humble beginnings, Loafie has grown naturally into a trusted name among pet lovers, inspired by life with her own Saint Bernard Loafie and her playful little brother Oatey.

At Loafie, our mission is to make life with pets easier, happier, and full of heart. Abbey’s passion for creating thoughtfully designed, high quality products comes from her own experience as a devoted pet owner who understands the balance of busy everyday life. Loafie is dedicated to providing New Zealand made products that are thoughtfully crafted using sustainable materials and locally sourced ingredients wherever possible, bringing comfort, style, and joy to pets and their people.

We believe every wag, woof, and cuddle deserves to be celebrated, and that the best products come from genuine love, care, and a little everyday fun.